Famous Dutch cyclist Tom Dumoulin was sponsored by meat giant Vion last year.
Shut Down VION! has informed Tom's management about all Vion's malpractices and asked them to end the sponsorship. We also contacted Tom on social media to inform him and ask him to end the relation.
Yesterday we received an email from Tom's management that they have decided to stop the collaboration with Vion. We are of course very happy with this decision and hope that Tom sets an example for other athletes. A company like Vion has no place in sports or anywhere else in our society.
If you come across Vion or the Groene Weg as a sponsor, let us know!